THE TIMES OF INDIA presents a short satire [ with LOL subtitles ] on the life of a giant cardboard cutout character, through the course of one day in the life of Chennai. A roller coaster of a journey through the ups and downs of cinema and politics, the two sides of almost every actor in the Cinema Cutout Capital of the world. Madras/Chennai. The world’s largest English daily celebrates the 369th Birthday of this Cinema City with the First Ever Video Release of Tamil Super Hit Track Naaka Mukka by Music Director Vijay Anthony. World Wide Video Premiere on Friday 22nd August 2008. Writer & Creative Director : Senthil Kumar JWT India.
Making of… some serious production went into this and it looks so real!
This is the story of a young woman fighting every day for a noble cause: she wants to “hijabize” advertising. Princess Hijab knows that L’Oréal and Dark&Lovely have been killing her little by little. She feels that the veil is no longer that white. She feels contaminated. When she was a teen, she heard about movements such as Adbuster; but since 9/11, things have changed. She does not subvert images in an American way. Princess Hijab will go on, veiled and alone, forever asserting her physical and mental integrity. By day, she wears a white veil, symbol of purity. By night, her black veil is the expression of her vengeful fight for a cause (custom ad). With her spray paint and black marker pen, she is out to hijabize advertising. Even Kate Moss is targeted. She knows all about visual terrorism! And she will not spare her right of expression for the likes of publicists. Make sure that all advertising can be hijabized “ ‘cause that’s her fight Jihad is her art”. And don’t forget, she acts upon her own free will. She is not involved in any lobby or movement be it political, religious or to do with advertising. In fact, the Princess is an insomniac-punk. She is the leader of an artistic fight, nothing else.
