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Kunal loves subcultures, tribes, identity and the visual. He realised this while studying in London and dove into the underground music scene, which was full of hybrid musical expressions. Surrounded by youth culture defining their own identity under their own terms. He wondered, with so many talented artists out there, what would this forward thinking image of a global Indian identity look like?

In 2014, Kunal co-founded Kulture Shop, a leading Indian artist platform. An ecosystem of global Indian graphic artists and providing them with a platform to have our work recognised, appreciated and promoted around the globe.

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2014 — 2017

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Kulture Shop’s curation lens entails an eight step process to evaluate work for the platform, highlighting originality and conceptual thought, while also looking for ways to help artists strengthen their visions. As Art & Design Director and Curator my aim was to galvanise the Indian graphic art scene. By applying my curation skills and techniques to achieve this and unlock the wealth of talent I knew existed.

Kulture Shop’s curation lens entails an eight step process to evaluate work for the platform, highlighting originality and conceptual thought, while also looking for ways to help artists strengthen their visions. As Art & Design Director and Curator my aim was to galvanise the Indian graphic art scene. By applying my curation skills and techniques to achieve this and unlock the wealth of talent I knew existed.

Kulture Shop’s curation lens entails an eight step process to evaluate work for the platform, highlighting originality and conceptual thought, while also looking for ways to help artists strengthen their visions. As Art & Design Director and Curator my aim was to galvanise the Indian graphic art scene. By applying my curation skills and techniques to achieve this and unlock the wealth of talent I knew existed.

“Providing an ever- changing window into the emerging graphic art of India, and is perhaps the closest glimpse yet into what’s to come” – Creative Review

“Providing an ever- changing window into the emerging graphic art of India, and is perhaps the closest glimpse yet into what’s to come” – Creative Review

“Represents a socio-
political visual commentary 
of new-age India” – Platform Magazine

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Stella Octangula - Johnny Ganta / The Other Side - Priyesh Trivedi / Controlling The Multiverse - Pavan Rajurkar / Emotional Intelligence - Prince Lunawara / Ready, Set, Go!- Prateek Vatash / Future Is In Your Hands - Yogesh Bhusare / Space Arcade - Sawant Sanskar / Poly-topia - Rajeev Thakkar / Creative Lead - Sneha Iyer

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As the Head Creative Consultant on this project, I had to direct the installation, curate and communicate with artists and be the primary contact for the agency.

While curating the exhibition the most prominent motif was the number 8. It holds many different symbolic and cultural values, from multiplicities to the order of cosmic balance and resurrection, the number is a metaphor leading a path of mystic significance into opportunities for the future: “The Eighth Dimension”. Crafted in the unique journeys of eight curated artists, we step into a portal of multimedia art and storytelling through the pivotal key of the Audi Q8 series, an evocative sensory journeys across space and time.

As the Head Creative Consultant on this, I had to direct the installation, curate and communicate with artists and be the primary contact point for the agency.

While curating the exhibition the most prominent motif was the number 8. It holds many different symbolic and cultural values, from multiplicities to the order of cosmic balance and resurrection, the number is a metaphor leading a path of mystic significance into opportunities for the future: “The Eighth Dimension”. Crafted in the unique journeys of eight curated artists, we step into a portal of multimedia art and storytelling through the pivotal key of the Audi Q8 se series, an evocative sensory journeys across space and time.

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INDERNET is an annual exhibition exploring parallels and interaction between digital and Indian culture. I have been a major part of the curation since it’s launch in 2018, showcasing over 50 artists over this period. For many any of them, it was their first time exhibiting in an international space.

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‘As a South Indian who grew up in Germany, the works speak to me from the heart; whether the representation of the Tiffin Towers or the Indian matryoshka - you have definitely hit the zeitgeist! I wish you continued success and hope to visit your exhibition next year too!’ - Annu, Exhibit Visitor

— 2018

Curation -
Kunal Anand @Kulture Shop (India)
Manoj Kurian @Masala Movement (Germany)


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An exhibition of work by some of India’s leading contemporary graphic designers. It was one of the first opportunities to showcase the work of a wave of Indian designers, both emerging and established. Titled “Bold”, the exhibition displayed typography, posters, films and digital media, coupled with passion projects, revealing the vibrancy of work underway in the Indian visual communications scene.

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Photography - Theo Cohen and Dave Reffell

Photography - Theo Cohen and Dave Reffell

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— 2016

Hosted by Sharmistha Ray
Holy Cow by Aviral Saxena

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— 2018

— 2018

Talk —
Artist Know Your Rights, Mumbai

Talk —
Artist Know Your Rights, Mumbai

With Desai & Partners

With Desai & Partners

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